Postcards from Europe: Case Study, Fastest Growing Top Ten!
Welcome to the content from our series "Postcards from Europe" that ran between the 14th - 19th of July 2014. On this page we showcase the top ten fastest growing start-ups in Europe. The data was collected from Deloitte Technology Fast 50 for Central Europe. Find out about our "Postcards" series HERE
#3: Softhis, Poland! Sitting at number three in the top ten is a great little Polish company with big ambition and why wouldn’t you after you experienced 1573% growth in the 12 months leading into 2013 right? Like a lot of what we are seeing this is yet another example of a creative and innovative IT based business busting down the convention that IT is something the United States – well not this little company!
Started in 2005 let’s assume that these bright young sparks looked into the future and posed the question “how can we own it!” – now, remember our case study on Billionaire IT guru Omar Hamoui? He sold his business to Google for $750 million and he reflected “When the iPhone came out, to me, that was the phone we were waiting for”. Its company’s such as Softhis that have also realised the potential of the smart device business and quite frankly, they have seized the same opportunities as Omar did.
So, what do they do? Well according to the website they create custom applications through both software and mobile Apps – the latter one is more interesting for us because according to research more than 1.2 billion people used Apps in 2012 and it is estimated to grow to 4.4 billion by 2017. Now, in Europe alone the market accounted for 29% of that number in 2012 – in fact we estimate that both Google Play and Apple have more than 800,000 a piece in each of store – that shows you the potential of the market place.
Where they appear to have found a niche in the market is through the .ui product which they define as the latest trends and technologies in design and user experience. Once you match design with user experience to come out with an App the difference between success and failure is knowing you are building to meet market demand and trends.
Softhis is another great example of a tech start-up that seems to be hitting the right buttons and onto a working formula – let’s see where they are in five years from now! Take a look at the infographic in the image for more information.