Postcards from Europe: Case Study, Fastest Growing Top Ten!
Welcome to the content from our series "Postcards from Europe" that ran between the 14th - 19th of July 2014. On this page we showcase the top ten fastest growing start-ups in Europe. The data was collected from Deloitte Technology Fast 50 for Central Europe. Find out about our "Postcards" series HERE
#9 Swiftway – sitting at number on our list of the fastest growing start-ups across Europe is turnkey internet solutions provide Swiftway. Based in Poland the company’s website says the following:
“Swiftway is a premium business provider of turnkey Internet services based in Europe, the United States and Asia. The company has been in continuous operation since 2005 and offers its services to demanding firms in over 90 countries around the world. Swiftway’s product is a total solution for businesses. Competitors generally offer only simple unmanaged services while we explore how technology and services can help companies address their problems and challenges, and realize their possibilities, aspirations and dreams. We apply new thinking and ideas to create more simple, valuable and trusted experiences with technology, continuously improving the way our customers work. “
Like so many of the technology companies we have had a look at during this series on Europe there is a lot of innovation occurring particularly as they begin to harness the move by business as they push towards using the cloud and cloud computing. This is the case with Swiftway as well. Put simply Cloud computing relies on sharing of resources to achieve coherence and economies of scale, similar to a utility (like the electricity grid) over a network. At the foundation of cloud computing is the broader concept of converged infrastructure and shared services.
What is unique about this sort of business is the fact (like so many in this sector) that the overheads are relatively low and the ability to diversify into areas such as document and content management is also open to them. The fact that they can expand rapidly into a market is off the back that they don’t neccesarily have to open an office – they just have to extend a service. That said, the challenge the business will have is based around infrastructure and the need to hold onto immense amounts of data as more and more clients come on board. This means the set-up will resemble more of a warehouse as opposed to traditional brick and mortar corporate office.
So, where is the market heading in terms of cloud computing? Well in 2008 the global cloud computing industry was estimated to be worth $46 billion. By the end of 2014 the industry is predicted to be worth more than $150 billion. Currently, 86% of companies use more than one type of cloud computing service with many using four.
In other words this Polish based business is onto a winner.