JuaKali - how one women turned a problem into cash
When Judith moved into her new home in Nairobi, she needed help with painting the walls and fixing a few things. Without help from busy friends and family, she sought the help from informal workers. She was not sure what price to pay or whether it was safe to bring one home. She realized there was no directory to guide people like her in seeking help with home repairs. So, she created one.
This is the story of JuaKali.
A Formal Interest in an Informal Reality
Judith is a 30 year old social entrepreneur troubled by the poor perception of workers in the informal sector. JuaKali – a Swahili term for skilled informal workers – links skilled manual laborers to day jobs using an online platform.
Africa’s Next LinkedIn for Informal Workers
Juakali’s service seeks to professionalize the informal sector. The first need is to verify who is who, and the second, to train workers to gain certifiable skills. For the latter need, Judith envisions partnering with organization that provide training.
Juakali’s online database of workers would then allow workers to find day jobs and for people like Judith to look up worker profiles. In a nutshell the workers need to have a basic phone to receive SMS about opportunities for hire. When the job is complete, the client sends money to JuaKali, who pays the worker.
Judith has always been inspired to empower and improve lives in her community. She dreams of turning JuaKali into Africa’s next LinkedIn by creating an “open reference based” listing of workers in the informal sector.
This story has been bought to you by the African Entrepreneur Awards and entrehub.org. BMCE Bank powers the awards.