Nutritious Meals with Positive Impact
The saying “Far from the eyes, far from the heart” does not capture the African diaspora’s perception of their homeland. For this migrant population, the opposite is true: “Far from the eyes, close to the heart.”
A case in point is Octave Niamie from the Ivory Coast. The 40-year old PhD student and entrepreneur lives in Montreal, Canada but has a business idea for his homeland.
Octave wants to distribute nutritional cooked dishes and fruit cocktails made from local ingredients to large African cities, under the slogan “Mangez, Partagez” (Eat, Share).
Targeted customers include low-income workers, inter-city travelers, students and pupils. To serve this customer base, sales would be semi-mobile: light booths at bus terminals and on-demand deliveries. Using SMS technology, and an interactive website, customers register for membership and access personalized menus.
Low-cost Nutrition, High Social Impact
Beyond profits, this business seeks to make a social impact: 2.5% of the turnover from sales will fund the delivery of meals to selected primary schools – for free. Also, the company will train employees, suppliers, and entrepreneurs in matters related to entrepreneurship in the community around “Eat, Share.” The employees of this enterprise, mostly low-skilled and vulnerable, will further benefit from a 3 year savings investment plan.
This story has been bought to you by the African Entrepreneur Awards and entrehub.org. BMCE Bank powers the awards.