4 Simple Guidelines For The Best Social Connections For Your Business
February 10, 2015
By Jackie Nagel
Social media underscores the ability of small businesses to reach out and connect with others around the globe. It fosters an exchange of cultures and ideas that help further innovation. With 2 billion social media users (as of August 2014), it leaves one scratching their head as to the best connections to advance your business objectives…and not waste your time.
Connections are valuable to your business, particularly in the early years when working hard to establish your reputation. Many small business owners are willing to accept and/or connect with anyone who asks. That’s certainly onay of working your social network.
However, with the explosion of social media users and platforms, it’s worth exercising discernment to make certain the network you develop is an asset to your enterprise.
To Connect or Not Connect
Ahhhh, that is the question, isn’t it. Regardless if it’s an invite, follow, like, or if thrown into a circle, we desire one thing – to establish a meaningful business relationship that is of benefit to both parties.
To ensure you’re making beneficial connections, follow these straightforward guidelines:
1. Validate their legitimacy through a profile picture or company logo on their company page. No creepy shadow pics, please.
2. Be familiar with the size of their network. Someone once said that an average of 250 people attend a wedding or funeral. This would indicate the approximate scope of an individual’s family and immediate friends.
When connecting with others, make sure they have more than 250 likes, followers, or connections to corroborate that their network extends beyond their immediate circle of influence.
3. Confirm the completion of their summary or profile on their social media platform.
And, the most important guideline of all -
4. Make certain they fit your buyer persona. A good connection is one that matches the demographics and psychographics identified in your persona. They are in the geographic area of your choice. Their position matches that of your decision maker. Even their likes and areas of interest align with your persona.
Whether you’re the connector or the connected – the like or the liker – the follower or the followed – these parameters ensure you’re surrounded with those most likely to be a fit for your product and/or service.
What are some of your best connecting strategies?
About the author: Jackie Nagel, Founder of Synnovatia, specializes in working with small business owners and entrepreneurs to develop strategic solutions to improve business performance and accelerate business growth.
You can’t go past a news paper, radio show or television news story these days without being flooded by all things Bitcoin or Crypto Currency. Some say it’s the new world of money while others suggest its all just a passing fad. Whatever your position or preference of...
This week I announced a suite of measures for the Government to consider when it comes to small and medium sized business and what we can all be doing as we start to look at emerging from the COVID19 lockdown. The reality is that a good number of small business owners,...
As someone who has been working in suicide prevention for some years now i know that often having a simple conversation can make all of the difference when a loved one is doing it tough. COVID 19 and the lock down tends to amplify how we feel when we are isolation or a...
We know that mob out there are uncertain as to what the COVID-19 / Corona Virus means for them – this can cause us all to panic and some in community more so that others. Panic attacks can compound the situation so we gather some information about what you can do now t...
Don’t forget our elders can suffer in silence too: suicide prevention
Many people think that mental health and suicide are not topics that impact our elders but they could not be more wrong. The data tells us there continues to be an emerging trend when it comes to peop...