Before turning to a PR agency I always recommend that startups do some work on their own to build a PR campaign and internal knowledge of how PR works. While it is a good idea to hire someone (like G3 Partners) to help you build a great story about your startup, it is vital that startups start to build their own press knowledge and networks, so they can manage their own PR campaigns in the long term. Not building this knowledge internally can put you at a disadvantage later on when you are negotiating with a PR agency.
There are many resources available that startups can use, to test thier PR prowess, and build their expertise in public relations. Below are six resources you can turn to for PR. While there are charges for some of these, you can easily set up accounts and avoid costly PR agency fees in the early stages of your company's growth.
MuckRack connects companies to relevant bloggers and journalists. While they have a monthly subscription plan for about $200/month you can also submit a tweetable one-line press release for $1 per character. The first option is great when you have an extensive press list, but is not required when you are just starting out. The second option allows you to write a 140-character mini press release that will be displayed on MuckRack’s press release page and is also tweeted by MuckRack on Twitter. New press releases also appear on Listorious.com.
When writing your press release or tweets, make sure you include a link to your full press release (hosted on your own site) so your audience can get the whole story. You can use bit.ly to compress the link.
Go2web20.net is an index of applications and services that is updated daily. It’s free to submit your business to be included. On thier website simply choose “Suggest an App” from the top right corner of their homepage and fill out the short form. Go2web20’s staff accept or reject suggestions based on their relevance to their audience. Site editors choose “Weekly Faves” to recommend, and past favorites are archived, so stay visible on the site, which helps with SEO and backlinks.
PSFK publishes trend reports. Categories include branding and marketing, electronics and gadgets, web and technology, media and publishing, retail, transport and travel, TV and film, and business. PSFK benefits from more than a million readers per month. Their network also feeds content into Purplelist, which can help with SEO and additional exposure. To submit your press release to PSFK, just email it to firstname.lastname@example.org. You have nothing to lose!
StartupTunes is “an exclusive Web 2.0 startups review blog” that focuses on new businesses with outstanding design and innovative ideas. You can submit your site for free consideration by clicking “Submit New Startup” from their homepage. They require a 100+ word description.
Getting your statup on TechCrunch without a strong relationship with one of the writers is a bit like winning the lottery. Luckily G3 Partners does have some strong relationships with TechCrunch writers, and we're happy to leverage those for you. But if you want to go it alone (and free), submit your story on the tips page. If you win TechCrunch coverage it is one of the best ways to get attention for your startup, especially in the US.
TechCrunch also hosts a database of companies, investors, and entrepreneurs called CrunchBase. You should definitely list your startup on CrunchBase and if you need hep with the write-up, drop us a line.
Help A Reporter Out, known as HARO, lets you pitch your story to more than 25,000 journalists in a single blast. You should also list yourself as an expert source and/or sign up for daily notifications and write on any current stories that are related to your company - this is called content marketing and it's becomming a really powerful free PR tool for startups. Reporters send out requests for ideas, quotes and new products all the time. HARO can be an endless stream of free PR for your company if monitored correctly.
Sources for this post include Forbes. This article was first posted on LinkedIn
You can’t go past a news paper, radio show or television news story these days without being flooded by all things Bitcoin or Crypto Currency. Some say it’s the new world of money while others suggest its all just a passing fad. Whatever your position or preference of...
This week I announced a suite of measures for the Government to consider when it comes to small and medium sized business and what we can all be doing as we start to look at emerging from the COVID19 lockdown. The reality is that a good number of small business owners,...
As someone who has been working in suicide prevention for some years now i know that often having a simple conversation can make all of the difference when a loved one is doing it tough. COVID 19 and the lock down tends to amplify how we feel when we are isolation or a...
We know that mob out there are uncertain as to what the COVID-19 / Corona Virus means for them – this can cause us all to panic and some in community more so that others. Panic attacks can compound the situation so we gather some information about what you can do now t...
Don’t forget our elders can suffer in silence too: suicide prevention
Many people think that mental health and suicide are not topics that impact our elders but they could not be more wrong. The data tells us there continues to be an emerging trend when it comes to peop...