Is Jay Jays retail clothing store in Australia about to become the next to fail the social media “view test”?
Well if you believe one eagle eyed shopper in Sydney the presence of the words “you can’t sit with us” on a t-shirt being modelled by a female mannequin there are questions to be answered. Snapped in a shopping centre over the weekend it looks as if the t-shirt is being clearly marketed to a younger generation and if that’s the case there is concern over the message being sent. Does the t-shirt imply bullying? Especially amongst a vulnerable group of people; young women.
According to online site kidpsot.com.au bullying is a growing problem with research and date showing that:
One student in every four in Australian schools is affected by bullying, says recent research commissioned by the Federal Government.
An estimated 200 million children and youth around the world are being bullied by their peers, according to the 2007 Kandersteg Declaration Against Bullying in Children and Youth.
Kids who are bullied are three times more likely to show depressive symptoms, says the Centre for Adolescent Health.
Children who were bullied were up to nine times more likely to have suicidal thoughts, say some studies.
Girls who were victims of bullying in their early primary school years were more likely to remain victims as they got older, according to British research.
Children who were frequently bullied by their peers were more likely to develop psychotic symptoms in their early adolescence, says more UK research.
Girls were much more likely than boys to be victims of both cyber and traditional bullying, says a recent Murdoch Children’s Research Institute study.
Children as young as three can become victims of bullying, says Canadian research.
Young people who bully have a one in four chance of having a criminal record by the age of 30.
Bullying is the fourth most common reason young people seek help from children’s help services.
Jay Jay’s owner Just Group has been approached for comment.
So, the question is – is this photo an epic social media failure? An innocent enough mistake? Or has someone not clearly thought through the implications? Tell us in your comments below:
Images: Top image: Supplied N Simmonds / second image: as the product appears on the companies website
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