In this article i will be explaining to what online marketing is and what its not, The quality of an effective and beautiful website, how Adwords works and how you can use it for the success of your business. Now lets start with what online advertising is.
When you search for something on any search engine for example Google, You will generally see two kinds of results as showing below.
The first result are Paid Adwords Ads which usually appear at the top or bottom of google search result page. Next under the search text are ads label which appears in Greet color . Adwords determine the positions and order of these ads base on few things including how relevant the ads are to what the person search for. The advertiser bits on Keywords used in the person search and a few other factors. The rest of what you see on the page is made up of what we call organic search results.
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The organic search results are unpaid links to website with contents related directly to what the person search for on engine. The more relevant the site is to the search term, the higher the link will appear on the list. Your related website could appear here but your ads will not. If you are an adwords Advertiser, How much you are willing to pay for your ads could have an impact on how where your ads appear in relation to other ads when a person searches for a particular term. But your payment will have no impact on the organic search results that person search produces. Now that you know the difference between paid ads and unpaid ads or organic search results on google or any search engine, lets find out how your ads can reach potential customers right at the moment the searches for what you offer.
How to reach more customers with Adwords online.
In our last session we talk of paid search results and unpaid organic search results. Now lets see how you can use Adwords to reach the right customers at the right moments once the searches for the products and services you offers and all within the budget you chose.
As a business owner you have probable try all kinds of advertising like Newspapers, magazine, flyers and may be bill boards or even events sponsorship or radio and TV advertisement.
These kind of advertising can help you reach some potential customers But there have their limitation. Once your ads is in prints or on the air, its hard to make chances and most of the time you can not even measure how many people see your ads or Tell if they are the right people And even if your adverts goes to the right people, its hard to tell if the ads reach them at the right moment. Adwords Addresses all this limitation by letting you direct your advertising to the unique need of your business.
Any one can use Adwords or set up a new adwords. If you want to used adwords to advertise your products and services, you can sign up on google by clicking here. To do so all you need to do is it to create a gmail account to make things easier on your side. You can click here to create one and follow the procedure. Its very simple. or you can follow my article on how to create a gmail account.
Reaching the right people at the right time is always everyone reason of using Adwords.
Adwords give you the ability to reach potential customers at the moment they are search for products and services you are offering. its also let you tell your advertising to the need of your business even if those need change during the year or during the same day.
Measuring your results.
Adwords takes the guest work at of advertising by telling you how many people saw and click your ads as can be seen on the picture. And since you can make changes to your ads at any time at no extra cost, You can tell exactly which ads are the most beneficial to your business. You can change your keywords as many time you which until you are satisfied with the keywords.
Having Control over your budgets.
How much do you want to spend on advertisement is totally up to you. During sign up, you can always chose an average daily budget you are comfortable starting up with and you can change the budget at any time you wish. It totally up to you. Now, how do you know if your investment is pay off?
Well the thing is that with Adwords you can chose the option of PAY PER CLICK (PPC). So instead of spending money hoping to reach new customers or potential customers with a TV, Magazine or Newspaper, With adwords, you pay only when someone is interested and clicks on your ads. The is the only time money will be deducted from your account. Stop wondering wither your advertising Dollars are working for and start using adwords now to reach potential customers at the right time and a price that is right for your business.
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