A second career isn’t just for those looking for work and employers looking to connect with potential employees it’s about those wanting to get into their own business. Today we take a look at the rise of what is called the “mumpreneur” – that growing army of stay at home mums who are quite literally starting a business from their lounges or dining rooms. The fact is a mumpreneur is able to spend more time with the family, earn an income and operate business hours conducive with her own schedule and not an employers.
In 2015 there were 668,670 women operating a small business in Australia and of those 47% still had dependent children living at home. Now, get this; a third of all small business owners in Australia today are women contributing a significant economic contribution to the economy.
Back in 2015 Minister for Women Michaelia Cash said that “Increasing women’s workforce participation is vital to increasing gender equality,” Senator Cash said.
“The scale of the economic opportunity before us is staggering — increasing women’s workforce participation by just six per cent would add $25 billion, or approximately one per cent to Australia’s GDP.”
So, what are some of the opportunities and the challenges that lay ahead of stay at home mums?
Opportunities for stay at homes:
Online retail businesses
Craft and food businesses
Professional services such as book-keeping, accounting, marketing and communications
Challenges for stay at home mums:
Access to capital to expand
Help with growth
Ed Phillips and I talk with a couple of women who should know all about mumpreneurs, Peace Mitchell, one of the forces behind ausmumpreneurs.com and Emma Buchanan, founder of shesafe.com.au - listen in to our interview: https://www.talkinglifestyle.com.au/Show/second-career/
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