Hundreds of shoes that travelled thousands of kilometres across New Zealand were laid to rest on Sunday on the grounds at Parliament.
Over 15 days, two collections of 606 shoes traversed 3000km cross-country from Cape Reinga to Bluff, meeting in the capital.
Each shoe represented a New Zealander lost to suicide and, on Sunday, World Suicide Prevention Day, people gathered to commemorate their loved ones lost.
Labour leader Jacinda Ardern choked up when speaking, and said the sight of the shoes was "moving".
Addressing a crowd of around 150 people she talked about the suicide of her best friend's brother when she was 13.
"Those shoes are quite moving," she said. "The idea that we have lost 600 New Zealanders in the last year I find absolutely devastating."
The YesWeCare rally saw the shoes travel to more than 20 towns. The collection grew as those around the country affected by suicide added their loved ones' shoes. Many of those families travelled across the country to attend the event.
Nicoll is the chairman of Shining Light on the Dark, a suicide awareness group in Hokitika.
In the video he says: "If you ever want to understand the impact of suicide on this country you've got to understand that every one of these pairs of shoes represents someone who is no longer with us."
"Imagine someone standing in every one of these shoes, and this is only the official number," he said.
"So if you don't think we actually need to stop and talk about suicide, perhaps this might actually make a difference."
The Edge radio station's Jono Pryor and his friend, Bryce Casey, from The Rock have worked with the Mental Health Foundation on a suicide prevention video called #yougoodmate.
Their good friend, Tim, died by suicide earlier this year and they're encouraging everyone, particularly men, to talk about the hard stuff before it gets too big.
Pryor struck a chord with viewers of the Jono and Ben show earlier in the year, when he broke down during a live broadcast while talking about how he'd just lost a friend to mental illness.
"No-one thinks less of you for taking medicine and no-one thinks less of you for dealing with a mental illness," he said at the time.
Pryor said that before Tim's death, his group of friends didn't really talk much: "Which is probably quite indicative of a lot of New Zealand males I'd imagine."
"But now, we're a lot more open, frank in our discussions, keep in contact more and talk about a lot of stuff that we never would have talked about, and I know that's helped people."
Casey said: "Suicide is one of things when you're left with - I always feel - way more questions at the end of it."
World Suicide Prevention Day is a day to recognise the part we all play in preventing suicide, to remember those we have lost to suicide and support the loved ones they've left behind, he said.
Often people don't ask direct questions like: 'Are you thinking about suicide?', because they're worried they won't know how to help.
"If they do give you that answer of: 'Nah man, I'm actually really battling bro,' you don't have to do it all yourself and fix it," Casey said.
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